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Tag: Marketing

Startup idea – A paradox for entrepreneur

Startup idea is always entrepreneur’s dilemma and it is extremely difficult for him to make a decision. Entrepreneur should not jump in to venture because it wants to get on the startup band wagon. He should think about doing it because he has a conviction about the idea and he

The future marketing – A Kaleidoscope

Two of the management gurus Peter Drucker and Philip Kotler have been writing about management and marketing respectively for more than 50 years. Philip Kotler’s books are referred world over. However the meaning and substance of marketing has changed over last 50 years and some of the concepts have undergone

Digital marketing in digitized world

Digitization has swamped the whole world including every aspect of personal as well as commercial life. Few decades back technology was changing once over a decade but today it is changing virtually every year. With such rapid change even the devices are undergoing dramatic change and it is giving far