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Tag: Digital Marketing

Innovation – Tool for competitive edge

Business has to remain competitive at all times to remain sustainable. Creating a unique product or reducing cost will give that edge to a certain extant but will not give that edge which is required stay in the game.  However it is not possible to adopt these two approaches all the

The future marketing – A Kaleidoscope

Two of the management gurus Peter Drucker and Philip Kotler have been writing about management and marketing respectively for more than 50 years. Philip Kotler’s books are referred world over. However the meaning and substance of marketing has changed over last 50 years and some of the concepts have undergone

Digital marketing in digitized world

Digitization has swamped the whole world including every aspect of personal as well as commercial life. Few decades back technology was changing once over a decade but today it is changing virtually every year. With such rapid change even the devices are undergoing dramatic change and it is giving far