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Tag: Product

Startup idea – A paradox for entrepreneur

Startup idea is always entrepreneur’s dilemma and it is extremely difficult for him to make a decision. Entrepreneur should not jump in to venture because it wants to get on the startup band wagon. He should think about doing it because he has a conviction about the idea and he

Innovation – Tool for competitive edge

Business has to remain competitive at all times to remain sustainable. Creating a unique product or reducing cost will give that edge to a certain extant but will not give that edge which is required stay in the game.  However it is not possible to adopt these two approaches all the

The future marketing – A Kaleidoscope

Two of the management gurus Peter Drucker and Philip Kotler have been writing about management and marketing respectively for more than 50 years. Philip Kotler’s books are referred world over. However the meaning and substance of marketing has changed over last 50 years and some of the concepts have undergone

Business Strategy – How to define for your business

Strategy appears to be a complex word but it is not. It is important to understand what is true meaning of strategy. Strategy is not goal but goal is just a milestone in the journey towards strategy. It is important to understand and clearly define strategy for your business. Misconceptions