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Marketing

The future marketing – A Kaleidoscope

Two of the management gurus Peter Drucker and Philip Kotler have been writing about management and marketing respectively for more than 50 years. Philip Kotler’s books are referred world over. However the meaning and substance of marketing has changed over last 50 years and some

Digital marketing in digitized world

Digitization has swamped the whole world including every aspect of personal as well as commercial life. Few decades back technology was changing once over a decade but today it is changing virtually every year. With such rapid change even the devices are undergoing dramatic change